Author(s): Holly Wainwright
Is everything you see online as shiny as it seems? Do people really live in mess-free kitchens with picture-perfect children or is everything not quite as it seems? Meet Elle Campbell. She's the glossy, lycra clad Mum with washboard abs and a 10-year plan. Abi Black has quit sugar, moved to the country and is homeschooling her kids while Leisel Adams slogs away every day at her city office job then rushes home steeped in guilt for a precious moment with her kids before bedtime. Three very different women sharing their lives online are suddenly thrown together when they are nominated for a prestigious #mummyblogger award. The scene is set for a brutal and often hilarious battle for hearts and minds but more importantly, likes and clicks!
Holly Wainwright is a former-Mancunian Sydneysider who came to Australia as a footloose traveller more than 20 years ago. Since then, Holly has had a long career as a journalist and editor, originally in travel and celebrity magazines and now online. She's been working in digital media for three years, most recently as Head of Entertainment at Mamamia. She also hosts a parenting podcast, has two small children, lives by the ocean and wishes there were four more hours in every day.